reinventing the world using ubiquitous technologies
Category Archives: REFF RomaEuropa FakeFactory
What happens when people create a fake cultural institution and they transform it into a meta-brand, something that anyone can use as long as they share a common ethical approach? This is what happened at REFF, the RomaEuropa FakeFactory.
REFF is a fake cultural institution whose objective is to create real global cultural policies and to provide tools for the methodological reinvention of reality. Born as a fake of an existing italian institution, it used the techniques of remix, mash-up, recontextualization and re-enactment at institutional level to suggest in a radically pragmatical way new models for the creation of significative cultural policies.
The fake institution has been officially recognized by the Cultural Commission of the Italian Senate, by the European Union and it has been listed among significative initiatives on digital cultures by the Arts Council of the United Kingdom.
REFF produced a book, an augmented reality drug and an international youth program focused on the systematic reinvention of reality.
we will join in the discussion on July 2nd and 3d in Barcelona, presenting a scenario for radical innovation: REFF a fake cultural institution dedicated to the systematic reinvention of reality Continue reading →
we will be in Bolzano on October 27th 2011 at the Centro Trevi to discuss innovation scenarios for art and art management. REFF and its fake institution will be the case study on the possibilities offered by networks and technologies to augment reality Continue reading →