MACME logo

MACME logo

MACME (Multi Author Medial Cross Ecosystem), is an open source platform that transforms a WordPress blog into a system of cross-media publishing.

MACME has been issued as a giant WordPress plugin, distributed through GPL3 license.

Thanks to MACME, anyone can produce their own cross-media publication and distribute it individually in augmented reality as a website, e-book, mobile phone application (for iPhone, iPad and coming soon for Android).


Presented and utilized for the very first time in the book “REFF: The reinvention of reality through critical practice of remix, mash up, recontextualization, reenactment”, published by DeriveApprodi and Fake Press, the MACME software was publicly released at the international exhibition “REFF. Remix the World! Reinvent Reality”, February 25 to March 26, 2011, at the Furtherfield Gallery – London.

MACME has been distributed through a series of events, workshops and seminars held at universities and by university and student movements in London. The software is currently installed at the laboratories of six universities (Southbank University, Goldsmiths, Writtle College, University of Westminster, Curtauld Institute and Queen Mary), and has been made available to students and teachers.


Once installed, the plugin allows the user to make new posts as one would for their WordPress site and, thanks to the modifications and additional functionalities added by MACME, create radically different outputs. This particular feature allows you to automatically generate QRcodes and Fiducial Markers in order to directly connect to associated multimedia contents through an augmented reality and interactive experience (video, photos, links, three-dimensional objects).

In summary, without the added complexity of the editing process, MACME gives you the power to autonomously create your own cross-media publications in augmented reality and to actually see the contents of your blog published through a variety of channels, namely:

– On a website (WordPress blog)
– On a mobile version of the site (the wordpress blog is optimized for mobile access)
– In an e-book (ePub and PDF formats) which can be aesthetically formatted based on your desired layout and easily implemented using simple CSS-based mechanisms
– As a smartphone application (for iPhone / iPad and coming soon for Android): automatically generated creating a development environment ready to be customized by the user
Geografically, using location-based technologies (geo-referencing contents by either using the MACME-generated, smartphone application or through any program that accepts inputs such as KML and GeoRSS)
– On the physical world (objects, paper, walls, bodies, buildings, floors or anywhere a MACME-generated QRCode can be placed)
– Or anywhere else in the world. Specifically, Fiducial Markers, generated by MACME, and geographical coordinates distribute the superimposed content, in augmented reality, onto the screen of your mobile phone, directly layering it onto your “ordinary” reality.

QRcodes and Fiduciary Markers are automatically included by the system in PDF and ePub output versions.

More info on MACME:

MACME info downloads and tutorials on Art is Open Source

MACME on FakePress




Understand: a new simple app, and some source code
AOS at 18th International Conference on Urban Planning and Regional Development in the Information Society GeoMultimedia 2013
AOS at "HYBRID CITY II: Subtle rEvolutions" with "Real Time Dissent in the City"
Knowledge is Natural, a workshop about DIY energy and augmented reality in natural environments
Ubiquitous Humanity: at iPompei for the next step of smart communities
at Meltingpot, Cantieri Creativi, for a astral workshop on ubiquitous publishing
Layers, a workshop on ubiquitous publishing at Ualuba
Ubiquitous Pompei on NextExit Magazine
Ubiquitous Pompei: Television Interview on RaiNews24
Updates from Ubiquitous Publishing
Video Presentation about Ubiquitous Pompei
Ubiquitous Pompei: the final event for the digital city created by students
Ubiquitous Pompei: the future of the city, created by high school students
Ubiquitous Publishing school in Pompei: roundup
New forms of writing: augmented reality and ubiquitous publishing in Pompei
AOS and FakePress teach Augmented Reality at Publi.Com, the Master in Public and Institutional Communication, University of Rome "La Sapienza"
RWR, Read/Write Reality, after the workshop and next steps
Microcucina with the Fooders at Streamfest 2011
the Network: a symphony on freedoms
Read/Write Reality, An intensive workshop on Ubiquitous Publishing
REFF AR Drug @ the Invisible Pavilion at the Venice Biennale
MACME on Wordpress