FakePress Publishing



FakePress is an international “think-tank”, founded in Italy, that investigates, develops and creates new publishing models and editorial projects presented by new scenarios in technology, productivity and contemporary culture.

Models of freely disseminated knowledge, multi-author, ethnographic approaches, the availability of ubiquitous technologies and the possibilities to add layers of information to ordinary reality and create new forms of experience and relationships with places, in a continually opening process of reinvention of the present are the principal elements which inspire action and creation at FakePress.

Observing the contemporary situation of current publishing models, FakePress has outlined realistic and practical/feasible scenarios for the present and near future of publishing.

FakePress Stories

FakePress Stories

What we publish for

FakePress produces hybrid media that detaches and rearticulates the traditional book form through bodies, cities, buildings and objects using mobile technologies, location-based platforms, natural interfaces and social media./ FakePress produces mixed-media, multi-author, open-ended publications that leverage several technologies to reconceptualize current narrative forms, books, and other editorial products. SPIMEs, mobile and location based technologies, sensors, artificial intelligence and natural interfaces are used to create dislocated, time-warped, multi-perspective, pervasive and ubiquitous narratives with a possibilistic approach and an ethnographic methodology that is centered on experiencial, relational and emotional domains.

Through its projects, research and technologies, FakePress is exploring new spaces for Ubiquitous Publishing:

[Location based media, geographic narratives, ubiquitous contents]

[Interactive environments, augmented reality, immersive narratives]

[Wearable narratives, Gestural interactions, natural interfaces]

[Spimes, interstitial tales, micro narratives, object-centered social networks]

In this new space for publishing – symbolic, interactive, and ubiquitously present – the interstices between narratives, politics, economies, science, information and entertainment come alive through the telling of polyphonic, multi-author, open-ended, distributed and emergent stories.

FakePress on AOS

Understand: a new simple app, and some source code
ELMCIP, in Edinburgh, discussing Electronic Literature as a Model of Creativity and Innovation in Practice
at Meltingpot, Cantieri Creativi, for a astral workshop on ubiquitous publishing
Layers, a workshop on ubiquitous publishing at Ualuba
Future Learning Spaces at Aalto University
Digital Manual at the University of Edinburgh
FakePress Publishing at MFRU Festival in Maribor present REFF
AOS and FakePress Publishing: a showcase at The Others, Turin, with Prinp.com
AOS and FakePress teach Augmented Reality at Publi.Com, the Master in Public and Institutional Communication, University of Rome "La Sapienza"
Leaf++ on Parsons Journal for Information Mapping
the Network: a symphony on freedoms
Squatting Supermarkets back in SMIR
Read/Write Reality, An intensive workshop on Ubiquitous Publishing
the Next step of publishing at the Salone del Libro in Turin
with FakePress at the Future of Education in Florence
Museums at Play
Cross media design at La Sapienza University
AOS and FakePress at Design+, Rome: special FX and next step publishing
FakePress: eBooks, hacking and innovation
FakePress: Reinvent Reality
AOS and FakePress at Public Camp 2010: a short interview
AOS and FakePress @ PubliCamp 2010
New Media Book: a workshop on the next-steps of publishing
FakePress @ Circolo degli Artisti: CITYVISION and Wi-Fi Art, Rome, September 19th 2010
Wearing Emotions by FakePress, presented at the IV10 conference in London, July 2010
AOS and FakePress present "Critical AR Ensemble" at IAR2010
Publishing emotions
After Consciousness Reframed X, Conference Biofeedback and Ubiquitous Anthropology
FakePress at Dulp 2009, presenting Ubiquitous Anthropology and Saperi p2p
technologies for multiple voices
Ubiquitous Publishing, FakePress @ Frontiers of Interaction V
Frontiers of Interaction V, June 2009