REFF, RomaEuropa Fake Factory

The book about REFF, RomaEuropa FakeFactory, the fake cultural institution which has uncovered the beginning of the corporate invasion of digital cultures in Italy.

REFF RomaEuropa FakeFactory cover

REFF RomaEuropa FakeFactory cover

REFF is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.

REFF was born in Italy in 2008. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality.

Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality.

To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug.

The book

REFF produced a book, a collaborative effort amongFakePress, DeriveApprodi, Art is Open Source and 60 authors, academics, artists, hackers, journalists, lawyers, activists, designers, performers, architects.

The book describes through theory and practices the possibilities, technologies, methodologies and opportunity for critical reinvention of reality. Mutating cities, bodies, objects, spaces, ethics and relations for new humans that take their future and imaginaries back into their hands.

REFF book is not only a book, but also a platform for expression. All the technologies used throughout the book are released as open source software products, to be used by anyone wishing to easily and accessibly produce cross-media content that can be used on paper, on bodies, objects and spaces.

The book is available on:

REFF on Google Books

REFF in digital/interactive version on