VersuS: love vs turin, visualizing the realtime lives of cities from salvatore iaconesi on Vimeo.

How do people express their emotions on social networks?

Information has become ubiquitously accessible, thus transforming our perception of cities and of the ways we work, learn, communicate and relate to other people.

VersuS analyzes the digital lives of cities to suggest a scenario in which digital and analog realities interweave and become one.

By performing realtime content harvesting on social networks we are able to perform natural language analyses on the conversations running between users, to peek into their emotions, wishes, expectations and desires.

We can make this information available and accessible using information visualizations, mobile applications and generative design artifacts, thus creating the tools which enable the creation of a new form of public space which merges the digital and analog lives of people, transforming them into active agents in a new idea of citizenship, enabling novel forms of expression and representation.

In “love VS turin”, we focus on an emotional approach, visualizing the expressions of love and passion of the citizens of the city of Turin, in a realtime collective conversation.

The visualization is put side by side with 3D objects produced using various digital fabrication techniques, and which represent a tangible representation of the emotional condition of the whole territory of the city of Turin.

“Love” can be replaced with other emotions, thus enabling scenarios of focal importance for ecology, public administrations, security, economy and the overall possibility to evaluate the wellness of the people on a certain territory.

VersuS is designed as an evocative tool for people, institutions and organizations, fostering the creation of new, positive, imaginaries for the future of our lives and our relation with the planet and with our fellow human beings.

VersuS is a concept by Art is Open Source and FakePress Publishing, and it is part of the ConnectiCity initiative.



It has been created together with the Fablab Italia and with the Piemonte Share Festival, in a transdisciplinary process in which arts and sciences collaborate to the creation of innovative, breakthrough, scenarios.

VersuS will be officially presented at the 2011 edition of the Piemonte Share Festival together with the Fablab Italia.

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see the video on Youtube