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Squatting Supermarkets at Eataly

Art is Open Source interviews Dino Borri from Eataly Turin about the possible uses of Augmented Reality and other technologies to inform consumers and enact critical practices.

Squatting Supermarkets – reports and next steps

Just recovering from the enormous effort put in setting up, performing and taking down the Squatting Supermarkets.

Several thousands visitors, hundreds of customized food cans, hundreds of QRCodes printed to link products’ stories, dozens of hours of live Shoptivist TV, 3 workshops, a ShopDropping action in the city centre of Turin, an augmented reality tour at Eataly (a big shopping centre focused on organic foods), hundreds of questions and the relative answers.

These are the numbers. Read on for the details…

Squatting Supermarkets is all installed and it is about to start.

There will be a continuous interaction with the people at the Share Festival, both friends and visitors, and all the technical and curatorial crew.

It will be part documentary, part interviews, part performance, and it will take the shape of a web TV called Shoptivism

Art is Open Source

AOS, Art is Open Source, is the diary of the activities of xDxD.vs.xDxD / Salvatore Iaconesi and penelope.di.pixel / Oriana Persico.
We use technology, communication, performance, art and design to instantiate emotional actions and processes that are able to expose the dynamics of our contemporary world.
We do this in academic, artistic, business and activist domains and, actually, we are focused on moving fluidly among each of these spaces.
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