Squatting Supermarkets at Eataly

Art is Open Source interviews Dino Borri from Eataly Turin about the possible uses of Augmented Reality and other technologies to inform consumers and enact critical practices.

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Squatting Supermarkets – reports and next steps

Just recovering from the enormous effort put in setting up, performing and taking down the Squatting Supermarkets.

Several thousands visitors, hundreds of customized food cans, hundreds of QRCodes printed to link products’ stories, dozens of hours of live Shoptivist TV, 3 workshops, a ShopDropping action in the city centre of Turin, an augmented reality tour at Eataly (a big shopping centre focused on organic foods), hundreds of questions and the relative answers.

These are the numbers. Read on for the details…

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Squatting Supermarkets

Squatting Supermarkets occupies and reinterprets the spaces and times of commerce, to enact critical practices and poetical reflections, superimposing a free and accessible digital space on ordinary reality. Here below you will find the description of the conceptual elements of the project, and teh details for its participation to the Piemonte Share Festival. To turn prctices and technologies into an open framework to create augmented reality spaces, connecting bodies and information, implementing accessible, relational and natural interaction schemes.

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Squatting Supermarkets (italiano)

Squatting supermarkets occupa e reinterpreta gli spazi e i tempi del commercio, per attuare pratiche critiche e riflessioni poetiche, sovrapponendo alla realtà ordinaria uno spazio digitale libero ed accessibile.
Qui di seguito una esposizione della parte teorica del progetto, e un appuntamento per il Piemonte Share Festival.
Mettere a sistema pratiche e tecnologie, per creare un framework aperto per creare spazi di realtà aumentata, collegando corpi e informazioni e per realizzare forme di interattività tecnologica accessibili e naturali.

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