Microcucina with the Fooders at Streamfest 2011

are you hungry?

Food is at the center of our lives and it is a very powerful thing: when we talk about food we talk about ecology, nature, environment, global economies, pollution, energy, health, love, family, sex, tradition, innovation. Many people also talk about art when they talk about food, and often they use the power of food – the possibility to talk about so many fundamental topics in such an accessible (and yummy and desirable) way – to create rich experiences with both aesthetics and a critical view on the world.



We joined our friends the Fooders with the desire to use together the power of food and to create a contemporary narrative with it.

Last year the fooders produced the first Microcucina (Micro kitchen), a minimal, 1×1 meter kitchen that was also a microfestival dealing with artists who work with food.

Each element of the kitchen was a story or an artwork, and you had plenty of objects to play around with, creating a rich beautiful experience, hosted in the kitchen, a typical spot of the house where stories emerge while chatting about.

This year we joined the Fooders to go one step further.

At the Stream Fest 2011 we will produce together the second version of Microcucina, using augmented reality and cross media publishing techniques to create an augmented space in which digital experiences will form out of thin air, narrating stories of food, art, design and planetary awareness.

This is a next-step publishing project by FakePress Publishing, and it will use the MACME and NeoReality software tools, which you can find at the following links:



also: check back often here on AOS, as both tools will be upgraded in wonderful ways, leveraging the additions we made to create this augmented publication together with the Fooders.

REFF on RomaCreativa

REFF, RomaEuropa FakeFactory has been featured in the Roma Creativa book, produced by the Administration of the Province of Rome to gather and publish the best creative talents in the italian capital’s area.

Here’s some views of the publication:

REFF on Roma Creativa

REFF on Roma Creativa


REFF on RomaCreativa

REFF on RomaCreativa



the Next step of publishing at the Salone del Libro in Turin

logo salone del libro

logo salone del libro

REFF, RomaEuropa FakeFactory and FakePress will be at the Salone del Libro in Turin on May 13th, at 6pm to discuss the next step of publishing, at the crossroad of augmented reality, ubiquitous media and innovative cross media.

here are the complete details of the conference:

“Ebook StartUp! Next step publishing. Dal REFF a Fakepress, teoria e pratica per un’editoria 3.0: tra realtà aumentata, libri crossmediali e contenuti ubiqui – Invasioni mediatiche “

(Ebook StartUp! Next step publishing. From REFF to FakePress, theories and practices for 3.0 publishing: augmented reality, cross media books and ubiquitous content – media invasions ”


Friday 13.05.2011 18.00 h
Room to the Future

FakePress, Publishing & REFF – RomaEuropa Fakefactory

Speakers: Simone Arcagni, Salvatore Iaconesi, Simona Lodi, Oriana Persico

link and information: the conference at the Salone del Libro website


during the conference we will present the scenarios that we are currently investigating in the reinvention of publishing: new ways to experience cities, locations, emotions, relationships and information, in which we go well beyond the classical idea of “book” and we describe the ways in which it is possible to create new narratives that involve people, places, objects, memories in totally new ways.

We will be very happy to participate to this conference with

Simone Arcagni, researcher and journalist, he is deeply involved with the the concept Post Cinema: a possibilistic view on the reinvention of narratives, which go beyond vision and embrace the spaces of the city, of information, of bodies and relationships. You can read some of his writings HERE and get info about his book “Oltre il cinema. Metropoli e Media”.

Simona Lodi, artistic director at the Piemonte Share Festival, curator and art critic. She is very sensible to the continuous shifting and blurring of frontiers defined for humanity by all the things that are happening in our contemporary era. First with netart, then onto the new practices enabled over the years by technologies and networks, now into the world of the reinvention of reality, markets, laws and social practices: from the Market Forces edition of the Share Festival, in which we were happy to participate with Squatting Supermarkets, our augmented reality intervention in supermarkets, up to the Cease and Desist art, ending (for now) with more possibilities to redefine reality through ubiquitous technologies.


Salvatore Iaconesi and Oriana Persico will introduce the theme of the conference, by presenting the practices of performative, global, emergent and ubiquitous publishing enacted by FakePress Publishing and REFF, RomaEuropa FakeFactory

REFF, RomaEuropa FakeFactory is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.
REFF was born in Italy in 2008. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality.
Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality.
To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug.
REFF collaborates with art organizations, student groups, research institutions and all other subjects wishing to promote the freedoms to reinvent their world. REFF has received several official recognitions worldwide: it was hosted in the Cultural Commission of the Italian Senate, and was an official initiative of the European Community’s Year of Creativity in 2009.

FakePress is an international “think-tank”, founded in Italy, that investigates, develops and creates new publishing models and editorial projects presented by new scenarios in technology, productivity and contemporary culture.

Models of freely disseminated knowledge, multi-author, ethnographic approaches, the availability of ubiquitous technologies and the possibilities to add layers of information to ordinary reality and create new forms of experience and relationships with places, in a continually opening process of reinvention of the present are the principal elements which inspire action and creation at FakePress.

Observing the contemporary situation of current publishing models, FakePress has outlined realistic and practical/feasible scenarios for the present and near future of publishing.

more info at:

the conference info page

Salone Internazionale del Libro, Turin

FakePress Publishing

REFF, RomaEuropa FakeFactory

AOS, Art is Open Source

REFF AR Drug exhibits and actions on Hacker Journal

our dear penelope.di.pixel has written for Hacker Journal a wonderful article about the REFF Augmented Reality Drug and about the recent exhibit at Furtherfield Gallery in London. The AR Drug has also been recently on show at the Casoria Contemporary Arts Museum.

REFF AR Drug in London

REFF AR Drug in London

download the article about REFF AR Drug on Hacker Journal

and you can also get the magazine in which you will also find an article in which i explain how to build location based applications for iPhone.

REFF Augmented Reality Drug at the Casoria Contemporary Arts Museum


The Casoria Contemporary Arts Museum hosted an exhibit and performance of REFF, RomaEuropa FakeFactory.
On show were the Augmented Reality Drug used by the REFF fake institution to promote a worldwide wave of reality reinvention for students, artists, cultural operators, activists and performers, the REFF map which shows all the events happening in the fake institution and all the works of the artists, architects, designers, hackers, activists and performers participating to REFF.
Doctor AR, the fake institution’s augmented holistic health expert, explained to an audience in a state of beautiful amazement the benefits coming from the reinvention of reality through critical practices of worldwide, ubiquitous remix, mashup, re-enactment, plagiarism, turning the whole planet into an art performance.
The day at the Casoria Contemporary Arts Museum featured international projects such as Magmart Video Under Volcano, TOXIC Japanese Videoart, Focus Revolution and Glances Around Dump.

more info at:

REFF RomaEuropa FakeFactory

the Augmented Reality Drug:

REFF world map:

Casoria Contemporary Arts Museum