REFF AR Drug exhibits and actions on Hacker Journal

our dear penelope.di.pixel has written for Hacker Journal a wonderful article about the REFF Augmented Reality Drug and about the recent exhibit at Furtherfield Gallery in London. The AR Drug has also been recently on show at the Casoria Contemporary Arts Museum.

REFF AR Drug in London

REFF AR Drug in London

download the article about REFF AR Drug on Hacker Journal

and you can also get the magazine in which you will also find an article in which i explain how to build location based applications for iPhone.

REFF Augmented Reality Drug at the Casoria Contemporary Arts Museum

 

The Casoria Contemporary Arts Museum hosted an exhibit and performance of REFF, RomaEuropa FakeFactory.
On show were the Augmented Reality Drug used by the REFF fake institution to promote a worldwide wave of reality reinvention for students, artists, cultural operators, activists and performers, the REFF map which shows all the events happening in the fake institution and all the works of the artists, architects, designers, hackers, activists and performers participating to REFF.
Doctor AR, the fake institution’s augmented holistic health expert, explained to an audience in a state of beautiful amazement the benefits coming from the reinvention of reality through critical practices of worldwide, ubiquitous remix, mashup, re-enactment, plagiarism, turning the whole planet into an art performance.
The day at the Casoria Contemporary Arts Museum featured international projects such as Magmart Video Under Volcano, TOXIC Japanese Videoart, Focus Revolution and Glances Around Dump.

more info at:
http://www.artisopensource.net/2011/04/21/an-augmented-reality-drug-at-the-casoria-contemporary-arts-museum/

REFF RomaEuropa FakeFactory
http://www.romaeuropa.org

the Augmented Reality Drug:
http://www.artisopensource.net/2011/02/21/reff-augmented-reality-drug/

REFF world map:
http://reff.romaeuropa.org

Casoria Contemporary Arts Museum
http://www.casoriacontemporaryartmuseum.com/

Magmart:
http://www.magmart.it/

REFF on Tour. Ancona, Osimo, Macerata

REFF, FakePress, AOS and Ossigeno
present

REFF on tour
Ancona, Osimo, Macerata

REFF on tour

REFF on tour

30-31 marzo 2011

Just back from London REFF, the fake institution promoting from 2009 cultural policies, artworks and technologied inspired to the systhematic reinvention of reality, will arrive in Marche (Italy)

Thanks to the collaboration of Ossigeno, REFF A/R Youth Program, the special program in Education & Learning dedicated to yung gneration, will be presented in public shool, Academias and Universities of Ancona, Osimo and Macerata cities.

Everyones – students, professors, citizens – will have the possibility to experiment the extraordinary effects of REFF AR Drugs, the augmented reality drug recently lunched by the fake institution.

REFF – Remix the World! Reinvent Reality!

Program of activities

30th March 2011 , 10,40am – Aula Magna
Liceo Artistico Mannucci “E. Mannucci” – Ancona

Introduction by Prof. Francesco Colonnelli

30th March 2011 – 17.30pm
Libreria Il mercante di Storie – Osimo (AN)

31th March 2011 – 10am – Aula Magna
Accademia di Belle Arti Macerata – Macerata (http://www2.abamc.it/)
Introduction by Prof. Antonio G. Benemia

More info on:
www.romaeuropa.org
www.fakepress.it
www.artisopensource.net
www.ossigenazioni.com

ABOUT REFF AR YOUTH PROGRAM

REFF AR Youth Program is a special program of Education & Learning enacted by REFF to ensure the immediate distribution of REFF AR Drug to young generations.The Program consists in a series of theoretical and practical workshops exploring the possibilities offered by fake, remix, recontextualization, plagiarism and reenactment as a tool for methodological reinvention of reality.

REFF AR Youth Program was lunched in London as a part of the exhibit “Remix the World! Reinvent reality!” (Fourtherfield Gallery, 25th Feb – 26th Mar 2011). The agenda of the Fake Institution inspired approval and enthusiasm in the academic world. Six different universities in London already guested REFF workshops and presentations.

Learn mere here:

ABOUT REFF AR Drugs

From the information sheet:

“REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug is a psychotropic antidepressant administered cross-medially.This drug is used to treat social depression, fear of the future, precariety, anthropological distress, lack of opportunities, communicational totalitarianism, scarcity of freedoms and intolerant social ecosystems.Compared to other drugs acting on the same areas, REFF AR Drug is designed with accessibility in mind and as an enabler of the spontaneous generation of forms of expression and of collaborative practices.

REFF AR Drug is also used (off-label) to treat numerous other conditions such as the UFPS (Uncertainty for the Future of Publishing Syndrome), and the LDSBMS (Lack of Decent Sustainable Business Models Syndrome).”

Learn more here:

http://www.fakepress.it/FP/?p=1640

ABOUT REFF – RomaEuropa FakeFactory

REFF is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.

REFF was born in Italy in 2009. Since then it continuously operated using fake, remix, reinvention, recontextualization, plagiarism and reenactment as tools for the systematic reinvention of reality. Defining what is real is an act of power. Being able to reinvent reality is an act of freedom. REFF promotes the dissemination and reappropriation of all technologies, theories and practices that can be used to freely and autonomously reinvent reality.

To do this, REFF established an international competition on digital arts, a worldwide education program in which ubiquitous technologies are used to create additional layers of reality for critical practices and freedoms, a series of open source software platforms and an Augmented Reality Drug.

REFF collaborates with art organizations, student groups, research institutions and all other subjects wishing to promote the freedoms to reinvent their world. REFF has received several official recognitions worldwide: it was hosted in the Cultural Commission of the Italian Senate, and was an official initiative of the European Community’s Year of Creativity in 2009.

Official site:

http://www.romaeuropa.org

REFF in the world:

http://reff.romaeuropa.org

An Augmented Reality Drug

back from London, here are some more info about the event held at Furtherfield Gallery, to present REFF RomaEuropa FakeFactory and the Augmented Reality Drug.

AR Drug, by Marco Bera/S4C

AR Drug, by Marco Berardi/S4C

our wonderful friends at Shoot4Change came to see the exhibit and took these wonderful pictures about the performances and the presentation of the AR Drug. An enormous thanks to our newly found fried Marco Berardi for them!

An Augmented Reality Drug has been created and distributed to the visitors at the Furtherfield Gallery in London.
REFF, the fake institution created to enact innovative cultural policies all over the world used the opportunity offered by the exhibit on the “reinvention of reality” that was currently held at the Furtherfield Gallery in London to deliver their Augmented Reality Drug to the visitors.

REFF AR Drug by Marco Bera/S4C

REFF AR Drug photo by Marco Berardi/S4C

The people at the opening of the exhibit have had the chance to taste the drug and to experiment with their effects: the possibility to create new forms of expression, to fill the world with digital content and to realize new forms of free, independent communication that are able to mutate our perception of cities and the spaces we live in, just like a psychoactive drug.
This is the metaphor used by Art is Open Source: the Augmented Reality Drug is really an open source software platform that allows people to use the so-called ubiquitous technologies, thus enabling the owners of iPhone and Android smartphones to freely create videos, sounds and other contents directly in the spaces and places of our cities. Completely new forms of communication that really change the way in which people communicate and relate with the rest of the world.

REFF Augmented Reality Drug, photo by Marco Bera/S4C

REFF Augmented Reality Drug, photo by Marco Berardi/S4C

The drug has already been distributed in dozens of universities all over Europe, and hundreds of projects for the “methodological reinvention of reality” are popping up in the laboratories of these institutes.
Everyone is addicted!

To follow the evolution of the project:
http://www.romaeuropa.org

Video:
http://www.youtube.com/watch?v=-CfET1YyyKs

Links:

Art is Open Source:
http://www.artisopensource.net

REFF:
http://www.romaeuropa.org

REFF in the world:
http://reff.romaeuropa.org

the exhibit at Furtherfield Gallery, London:
http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality

images of the happening:
http://www.s4c.it/slides/refflondon/
http://www.flickr.com/photos/http_gallery/sets/72157626175020078/

You can buy the AR Drug here on eBay