
an article on Hacker Journal about the REFF AR Drug and its exhibits in London and Casoria

The Casoria Contemporary Arts Museum hosted an exhibit and performance of REFF, RomaEuropa FakeFactory. On show was the REFF Augmented Reality Drug

next step in the education program of REFF: workshops and presentations on the systematic reinvention of reality

more info about the event held at Furtherfield Gallery, to present REFF RomaEuropa FakeFactory and the Augmented Reality Drug.

On March 2nd 2011 REFF held a workshop at the Courtauld Institute about the methodological reinvention of reality.

On Feb. 27th 2011, REFF held a workshop at The Black Horse, an occupation by ReallyFreeSchools, about the systematic reinvention of reality.

REFF, RomaEuropa FakeFactory, the fake cultural institution internationally enacting real policies for culture, creativity and freedoms of expression, has created the next step of its strategic program: an augmented reality drug!
the video of the presentation we held in Southbank University in London:

Here you will find all the information materials, software and a short tutorial on the themes of the workshops we have been performing in London’s universities while preparing the REFF exhibition.

A reportage of the two intense days in Rome with Bruce Sterling and Jasmina Tešanović, with the pictures by Shoot4Change and some thoughts on technologies and opportunities

Bruce Sterling and Jasmina Tešanović will be in Rome on January 14th and 15th to help us out presenting the REFF book by FakePress

Rome, Italy. Jan. 7th 2011
An augmented reality drug appears in a supermarket.
the addiction begins.
more info soon

REFF’s first incursion in the cities of the world was a complete success. Presentation of the book and disseminated performance with REFF artists, Massimo Canevacci, Shoot 4 Change and the Hub Roma

A video about REFF RomaEuropa FakeFactory has been published on the website of La Stampa, an important italian newspaper

REFF RomaEuropa FakeFactory is back.
A book is coming out in Italy (and an international version is following soon, before the end of the year) together with the next step in our action in favor of better innovation policies andpractices for arts and culture.

the REFF Book is about to be published. In the meanwhile previews start to emerge on the web of the interfaces of its mobile versions. Here are the screenshots of the iPad version

REFF RomaEuropa FakeFactory: the Book. @ Share Festival / Artissima launching the book and mobile applications at the Share Festival and at Artissima. On November 6th 2010, in Turin

REFF RomaEuropa FakeFactory, a book in augmented reality, a performance about critical innovation on cultural policies and forms of expression, an open source system to produce cross-medial publications
REFF, RomaEuropaFakeFactory, has been interviewed in Rome during Joy Ito’s lectio magistralis held at the italian parlament, in an event rganized by Capitale Digitale, a program on digital cultures, economics, creativity and innovation created by Telecom Italia.
REFF, RomaEuropaFAKEFactory was featured in an article on Wired Italia, October 2009 issue

RomaEuropa WebFactory 2009/2010 edition is actually indistinguishable from last year’s RomaEuropa FakeFactory!
:)
REFF.erence
Mar. 20th, Italian Senate – Senato
REFF, RomaEuropaFAKEFactory, was presented at the Italian senate through an intense series of panels dealing with art/culture/creativity in the contemporary era, with the issues of cultural politics from the points of view of …

The international competition RomaEuropaFAKEFactory re-lauches in Rome on March 20th and 21st with two dense days dedicated to the theme “Freedom to Remix”: at the Italian Senate, at the Libreria Flexi and at the Neo Club, with a triple event crossing the borders between different spaces and contexts of the metropolis, from institutional ones to the night clubbing scene of via Libetta.