Reinvent Reality at FADfest, a conference on Open Design and Shared Creativity, Barcelona

Reff, RomaEuropa FakeFactory

Reff, RomaEuropa FakeFactory

We will be joining in the conversation at Open Design / Shared Creativity Conference in Barcelona, on July 2nd and 3rd to present a scenario for radical innovation, based on a radically open process.

In 2008 we created REFF, RomaEuropa FakeFactory, a meta brand ( an open source brand, a brand which anyone sharing an ethical approach can use, with the results benefiting the whole p2p network of individuals and groups who participate in the brand itself ) which we created to confront Italy’s difficult scenario for what concerns public policies for arts and creativity.

When we created it, we chose to give it a peculiar form: an institution.

A Fake Institution, more precisely.

As Orson Welles might have said: “fake” is real.

Meaning that reinventing reality can become a tool for constructivist action onto society.

This is precisely what we tried to do with REFF: to create a p2p ecosystem dedicated to the systematic reinvention of reality through critical practices of remix, re-contextualization, re-enactment, mash-up.

We used these terms – which are classically associated with media – in real-life, in the space of the city and of the networks of relationships which describe our societies.

The structure of the initiative has been natively peer-to-peer, meaning that the whole “system” was designed as a tool for expression of a network of peers, used to add meaningful layers of information and opportunities for action to our ordinary reality.

This, in our perspective, is a wonderful definition for Augmented Reality, and AR has, in fact, been a great tool for REFF, which used it as a metaphor for its practices.

And this is, for us, a highly effective scenario to create opportunities in our near-future, beyond the scenarios of crisis: bringing the scenarios opened up by technologies to networked models which are deeply rooted into our cities and our communities, in which basic definitions of our societies – such as public space, production, distributionrevenue, governance, policy-making, decision-making and many others – can be redefined to become natively networked processes, and create new schemes for sustainability, sociality and development.

This is the point of view which we will present at FADfest, at the Open Design / Shared Creativity Conference.

Open Design / Shared Creativity Conference is an international forum that seeks to explore and debate the emerging landscape of openness and exchange that is taking shape around practices such as open code, creative commons licensing, co-creation, de-localisation and collaboration.

Digital technology and social networks have reached a point of maturity from which a new industrial culture is emerging, revolutionising the processes of creation, mediation, distribution and consumption. Taking design in all its expressions and forms as a starting point, the conference will be an important international forum of ideas, working platforms and specialised practices that are transforming the articulation of design with society, economy and culture.

Designers, architects, artists, editors, web activists, programmers, curators, lawyers and cultural analysts will explore over two days the reality and the potential of open design culture, from new business models to the most experimental creative practices.

Innovation and Art in Bolzano: REFF and the augmentation of reality

We will be in Bolzano on October 27th for the “Impronta del Digitale” the technological lab of the “Classe dell’Arte” a series of events and conferences organized by the Administration of the Province of Bolzano.

REFF RomaEuropa FakeFactory, Reality Pushers

REFF RomaEuropa FakeFactory, Reality Pushers

The main objective of the cycle of events is to confront with the contemporary issues of art systems and to investigate case studies and specific experiences. The meetings and conferences aim to promote a reflection on the mechanisms of contemporary art and cultural systems, to develop economies and social engagement.

In this Framework, the technological lab sees the direct intervention of artists, performers and experts narrating significant case studies and approaches which have been proven successful and meaningful. Talks will mix with workshops, while the presenters demonstrate both their methodological and conceptual approach, and explain the usage scenarios of technologies, frameworks and techniques.

REFF, RomaEuropa FakeFactory, has been invited to the session that will be held on October 27th at the Centro Culturale Trevi to present and discuss the innovative scenario created during the story of the project.

Specifically, REFF will present:

  • the concept of meta-brand as a framework for innovation in cultural practices, and for the creation of pragmatic opportunities for artists, researchers and cultural operators
  • the idea of the “fake institution” which was used by REFF to create a globally active cultural ecosystem dedicated to the practices of collaboration and radical innovation in art practice and cultural policies
  • the methodological “reinvention of reality”, a novel approach through which technologies, networks and ubiquitous publishing tools have been used to create artworks, performances, initiatives, collaborations and research projects whose main goal was to “augment reality” by enacting new operative spaces promoting freedom of expression, freedom of innovation and a wide range of innovative scenarios creating opportunities for all parties involved
The methodological and conceptual discourse will be interleaved with the presentation of the technological tools used to create these scenarios including:
  • advanced networking tools
  • radical social networking practices and tools
  • open source tools for ubiquitous publishing and augmented reality
  • radical open source tools for global knowledge sharing, education, research and collaboration processes
These tools have been used by the REFF group (and by its promoters at Art is Open Source and FakePress Publishing) to enact planetary innovation processes, spawning multiple projects and receiving institutional appraisal worldwide.
The presentations will be completed by a poetic scenario realized under the form of an interactive installation.
The REFF fake institution has been known to promote its global youth program on the possibilities to “reinvent reality” with the provocative distribution of an Augmented Reality Drug. The ARDrug, featured at multiple festivals and in schools and universities in multiple countries, is said to “change your perception of reality”, just as a classical psychoactive drug, and is in effect an open source software that can be used to create autonomous layers of digital information and interaction which are stratified onto the ordinary reality.
The REFF collective will materialize a “Reality Pusher laboratory” at the Centro Trevi, showing through an interactive installation the creation of the AR Drug.
More info at: