the Electronic Man at Arteractive in Turin

The Electronic Man will be featured in Turin at Arteractive, November 2-6 2011.

Arteractive in Turin

Arteractive in Turin

The project unites a group of artists who have been working with new digital technologies and with specific focus on the research about novel forms of establishing relations with the audience.

Arteractive is an exhibit whose aim is to investigate these the effects of these researches and the potential for innovation of these forms of art and iconographies, which inject a direct possibility for action and reaction for people, creating explicit mutations at aesthetic and social levels.

The exhibit will feature a set of different metaphors and techniques, assessing the virtual domains and activating emotions and sensations in visitors and interactors, establishing multiple types of connections with social media, networks and virtual technologies.

The opening of the exhibit will take place on Thursday November 3rd starting at 6pm.

There will be a preview event on November 2nd at 7pm.

The exhibit will be open to the public on November 3rd, 4th and 5th from 11am to midnight, and on November 6th from 11am up to 8pm.

The address is:

Parcheggio Residence Cristina, 52, Turin
(access is from via Principe Tommaso, at the corner with via Oddino Morgari)

The concept and exhibit is curated by Chiara Canali.

Invited artists are

Alessandro Biagetti, Mirko Canesi, Umberto Ciceri, Davide Coltro, Giuliana Cuneaz, Nicola Evangelisti, Daniele Girardi, Glaser/Kunz, Vincenzo Marsiglia, Gabriele Pesci, Gianfranco Pulitano.

We (Salvatore Iaconesi and Oriana Persico) will be featured in the exhibit with the Electronic Man, our global performance created in occasion of Marshall McLuhan’s Centennial celebrations, with the partnership of MediaDuemila under the scientific direction of prof. Derrick de Kerckhove.



The Electronic Man on Furtherfield

Check out our interview on about the Electronic Man. Here is the info:

the Electronic Man

the Electronic Man

The Electronic Man: A Global Performance.

Renee Carmichael interviews Salvatore Iaconesi and Oriana Persico from,
Art is Open Source (AOS) and the international think-tank FakePress,
about their recent project The Electronic Man.


“You Are Now the Electronic Man” are the words that appear before even
opening the website for The Electronic Man, a project initiated by
Salvatore Iaconesi and Oriana Persico of Art is Open Source (AOS) and
FakePress. And by becoming part of The Electronic Man, sharing your
emotions as they become linked through QR Codes and help to build the
frame of The Electronic Man, you are participating in a real time global
performance. We discuss AOS’s ideas and intentions, regarding their
activities of performance and use of technology, and methods of
engagement with anthropology and biology.

This real time global performance relates to conceptual experiments in
remixing reality and creating new sensual experiences with technology.
The email interview took place after their recent exhibition at
Furtherfield’s gallery in London, REFF – REMIX THE WORLD! REINVENT
REALITY! (, February, March 2011, and during
their current project The Electronic Man, part of the ADD Festival in
Italy 2011 (

Renee graduated from Goldsmiths with a Masters in Interactive Media:
Critical Theory and Practice. Her most recent work arose from working
with Obsessive Compulsive Disorder (OCD) support groups to intrepret
their perception of objects within the home alongside theories of
discreteness and technology. She is currently interested in exploring
relationships between food, data and technology.

Other Info:

A living – breathing – thriving networked neighbourhood – art,
technology & social change – claiming it with others ;)

Other reviews,articles,interviews

Furtherfield – online arts community, platforms for creating, viewing,
discussing and learning about experimental practices at the
intersections of art, technology and social change.

Furtherfield Gallery – physical media arts Gallery (London).

Netbehaviour – Networked Artists List Community.

The Electronic Man @ ADD Festival @ MACRO

Less than a month from the celebration of the Marshall McLuhan Centennial in Rome, The Electronic Man will participate to a new event between art, technology, performances, installations.

ADD Festival in Rome at the MACRO Future museum

ADD Festival in Rome at the MACRO Future museum

The Electronic Man will be the special McLuhan project for ADD Festival second edition!

From 22th to 26th June you will find us at MACRO Testaccio (Rome) with a new interactive installation.

For the occasion, a whole wall will be dedicated to the contributions sent by the all performers and authors disseminating allover the world the body of this new connective artwork and identity.

Come to visit the new installation at MACRO Testaccio and join us in the performance! All the contributions send until the 20th Jun will be printed and exposed during the Festival, and published on the official site of the project (instruction below).

And please: if you have an iPhone/iPad, download for free the application and experience on your body the creation of a new global sensoriality!

Electronic Man is an opportunity to feel connected to your fellow humans.

the Electronic Man

the Electronic Man


Give an emotion to the Electronic Man and help us to disseminate its digital body! It will only take you a couple of minutes:

1. download the PDF file at the address:

2. print it out: it contains the stickers that allow people to become part of the electronic man

3. cut the stickers apart, and attach them somewhere in your city, in your office, in your favourite bar, in your school, wherever you want

4. take a picture of the sticker and send it to us at (If you want, include your name, a link to your website, and a short bio: we will include all images and info at the exhibit for the big event for McLuhan’s Centennial celebrations in Rome, and on the Electronic Man’s website

5. if you want, you can scan the QRCode on the sticker with your smartphone: it will take you directly to the Electronic Man, and you will be able to join its ubiquitous body

Or, if you don’t know how to scan a QRCode, you can go to this address:

(both modes will ask you for your location: it is used to understand the distribution of the body of the Electronic Man, we won’t do anything bad with/to your info, and we will throw it away immediately)

**ATTENTION!** if you will send us your contributions until the 20 June, your photos will be printed and exhibited from becoming part of the installation at the MACRO Testaccio!




The Enectronic Man @Marshal McLuhan Centennial, Rome, Università La Sapienza: backstage & installation

First Body Disemination: the Electronic Man urba stickers allover the world


The Electronic Man for iPhone and iPad


Salvatore Iaconesi: concept | design | technology

Oriana Persico: communication | process | networks

FakePress Publishing: production

Art is Open Source: production

Maria Pia Rossignaud: curator | production

Media Duemila, Associazione Amici di MD, Osservatorio TuttiMedia: production

Dipartimento di Comunicazione e Ricerca Sociale della Sapienza: event production

Derrick de Kerckove: scientific direction | inspiration

Marshall McLuhan: this project could not have existed without him

More info at:

ADD Festival

Convegno “McLuhan: Tracce di Futuro” – 31 maggio Università “La Sapienza”, Roma

FakePress Publishing

Art is Open Source

Media Duemila

Osservatorio TuttiMedia


the Electronic Man app for iPhone/iPad

the Electronic Man for iPhone/iPad

the Electronic Man for iPhone/iPad

The Electronic Man mobile application for iPhone/iPad is now available for download.


This application will let you join in the global performance from wherever you are, and will allow you to experience people’s participation to the project directly from your pockets.

The application will be including several additions and updates during the next few days, so be sure to download it so that you will be automatically be updated of these new features, creating a real, ubiquitous, connective body with your fellow humans.

the Electronic Man: report on MediaDuemila

the Electronic Man

the Electronic Man

The Electronic Man performance is going really well. Many people are participating from all around the world and in just a couple of days we will be publishing the updated results and some more lovely news.

In the meanwhile: here at the link below, you can find an article we published on Mediaduemila with some interesting reports that show some information which you might not expect from a performance of this kind. And it also shows a wonderful scenario for intersection and collaboration between arts and sciences. The article is in italian but it is easily translatable and the numeric data is sufficiently simple to interpret.

Read the report of the Electronic Man performance, on MediaDuemila