Go to the Project Website.

The Electronic Man produces a connective global body in a realtime performance that takes place simultaneously all over the world.

Presented in occasion of Marshal McLuhan’s official Centennial Celebrations, the performance realizes one of McLuhan’s most interesting theories: “Electronic man like pre-literate man, ablates or outers the whole man. His information environment is his own central nervous system.”

Thousands of stickers featuring the QRCode and logo of the Electronic Man have been disseminated in hundreds of cities worldwide.

When people see them and scan them, they are connected to the performance and can download a free smartphone application.

Whenever someone, in any part of the world, participates to the performance, all other participants’ phones vibrate simultaneously.

A vibration, in our pockets, close to our bodies, triggered by a digital interaction happening anywhere on the planet: a new, synthetic, externalized sense which interconnects tens of thousands of human beings across the globe.

the Electronic Man

the Electronic Man

The Electronic Man on AOS

Ma Nessuno Mai! media contamination in Como
The Electronic Man at FACT Liverpool
Video Presentation about Ubiquitous Pompei
Ubiquitous Pompei: the final event for the digital city created by students
The Electronic Man featured at the Giovannini Prize
The Electronic Man at Robots and Avatars
the Electronic Man at Arteractive in Turin
New forms of writing: augmented reality and ubiquitous publishing in Pompei
the Electronic Man at the Social Media Week art exhibit e-festival
the Electronic Man at the Planetary Collegium, CR12, in Portugal
The Electronic Man on Furtherfield
the Electronic Man: After the ADD Festival
The Electronic Man @ ADD Festival @ MACRO
the Electronic Man app for iPhone/iPad
the Electronic Man: report on MediaDuemila
McLuhan: "Traces of the Future". After the event and the Electronic Man
the Electronic Man, updates and the McLuhan Centennial
The birth of the Electronic Man