Persona Non Data: turning a cultural institute into a data generator

“Persona Non Data”: Art in the age of Big Data

Full information at:

Persona Non Data - Faces

Persona Non Data – Faces

An interactive installation shows how art can join research and technological innovation in the understanding of the cultural transformation in the age of Big Data, investigating on the critical implications originating from the large quantities of data which human beings generate in their daily lives.

Persona Non Data is the interactive artwork that, starting from February 4th 2016, will invade Somerset House‘s exhibit spaces, in London.

Persona Non Data

Persona Non Data

The artwork has been created by Salvatore Iaconesi and Oriana Persico, part of the Art is Open Source collective which has focused its artistic practice on the exploration of the mutations of people’s lives with the ubiquitous diffusion of digital technologies. The artwork has been produced and supported by King’s College Cultural Institute, and comes with the academic lead of Dr. Mark Coté, of the college’s Digital Humanities department.

In Persona Non Data Somerset House itself will be transformed into a large-scale data generator, collecting any form of digital information which is generated by its visitors: their faces and movements as they are captured by CCTV cameras; the ways in which they use the wifi connection; their social networking activities.

Persona Non Data - a building becomes a data generator

Persona Non Data – a building becomes a data generator

All the data is represented through infoaesthetic visualisations, bringing together information design, complex systems and art.

An artwork of this kind exposes the critical issues of the information era: privacy, invasive technologies, opportunities coming from Open Data, surveillance, the mutation of our habits and behaviours, the transformation of labour, research and education with the advent of BigData, Artificial Intelligence and the emergence of power architectures represented by algorithms.

Persona Non Data - the data working class

Persona Non Data – the data working class

If, on the one hand, the abundance of data and algorithmic intelligence brings forth the possibility for radical innovation for our security, environment, energy and research, on the other hand we see our lives become more controlled, observed and encoded. On top of that, whether we realise it or not, we are transformed into unknowing data generators, as all of our ordinary activities start to generate digital data.

This is one of the themes which the artwork deals with. Among the visualisations in the exhibit a three-dimensional head “wears” the faces of the visitors of the exhibit, which are harvested using facial recognition algorithms, and, thus, they are virtually “employed” in the exhibit itself, for free, without realising it, through their data, just as all of us have become unknowing free labourers of the data industry, in each of our daily activities.

This and other critical issues will be explored in the cultural program which comes with “Persona Non Data”, through seminars, workshops and roundtables.

More information, including dates, events and cultural program at:

Persona Non Data

Persona Non Data


Yale World Fellowship 2014

Salvatore Iaconesi has just been selected as Yale World Fellow 2014.

During the fellowship, which will last from August to December 2014, he will expand the concept of Ubiquitous Commons, in an attempt to reframe the concept of Public Space, to adapt it to the current and future scenarios of human life, in which ubiquitous digital technologies and networks have radically transformed the ways in which we relate, work, learn, communicate and collaborate.

Here are the Yale World Fellows for 2014:

Here is Salvatore’s profile on Yale World Fellowship website.

And here is the official press release:

YALE News Release

Uma Ramiah,, (203) 432-1916
Director of Communications, Yale World Fellows

Sixteen Global Leaders Named 2014 Yale World Fellows

New Haven, Conn., U.S.A. – A robotics engineer, an award winning actress and director, a Syrian peace activist, a 2012 candidate for President of Iceland and 12 other multitalented, global leaders have been named 2014 Yale World Fellows. This year’s cohort brings the total number of World Fellows since the program’s inception in 2002 to 257, representing 83 countries.

“Like prior cohorts, this year’s Fellows are dynamic, high impact practitioners committed to effecting positive change,” said Yale World Fellows Director Michael Cappello, professor of Pediatrics at Yale School of Medicine. “Through the Fellowship, Yale will provide these global leaders the valuable opportunity to take a step back from the intensity of their work and to develop a strategic vision for elevated impact at the national and international level.”

Yale World Fellows is Yale University’s signature global leadership development. Each year, the University invites a group of exemplary mid-career professionals from a wide range of fields and countries for an intensive four-month period of academic enrichment and leadership training.

“It is a privilege to welcome these impressive leaders to campus,” said Yale President Peter Salovey. “Each year, World Fellows enrich the educational experience of Yale students through participation in classes, delivering presentations on campus, and individual mentoring. Through their experiences on the ground, they also provide valuable context and practical perspectives that inform the scholarly pursuits of Yale faculty seeking to address today’s most pressing global challenges. This innovative program continues to represent the very best of Yale’s efforts to educate and inspire future leaders.”

The Fellows:

Yale World Fellows are mid-career professionals with an exceptional record of accomplishment in the public, private, or non-profit sector. Selected from thousands of applicants, they are dynamic, creative practitioners and disruptive thinkers. Fellows work across national boundaries and disciplines: in technology, art, finance, politics, social entrepreneurship, government, media, advocacy and more. Each cohort is carefully assembled, taking into account geographical, cultural, economic, and sector diversity and a rich variety of political and social views.

The Program:
The Yale World Fellows Flagship Program recruits 16 international Fellows to Yale each year for an intense and transformative confluence of ideas, worldviews and experiences. Fellows partake in both structured and individualized learning opportunities, with access to Yale’s unparalleled academic resources and world-renowned faculty. The Program creates space and time to broaden perspectives and deepen funds of knowledge – presenting a unique opportunity in today’s fast moving world. From August to December, the 2014 World Fellows will participate in specially designed seminars in leadership, management, and global affairs taught by leading Yale faculty; audit any of the 3,000 courses offered at the University; engage in discussion and debate with a wide range of distinguished guest speakers; receive individualized professional development training; and deliver public talks on their work, their countries, and the issues about which they are passionate.

The Mission:

The mission of Yale World Fellows is to cultivate and empower a community of globally engaged leaders committed to positive change through cross-disciplinary dialogue and action. We challenge leaders to become more agile and creative in response to the pressures of accelerating change. We encourage them to think beyond their disciplines and sectors, and to question the status quo. Our work is based on the belief that effective leaders need broad knowledge, a network of trusted collaborators, and the courage to create “new normals” in all sectors of society.

See for digital version of this release with bios.

For more information on the program, visit

Yale World Fellows logo

Yale World Fellows logo



Augmented Reality or Augmented Humanity? Journal Article by AOS

Augmented Reality or Augmented Humanity

Augmented Reality or Augmented Humanity

An article by Art is Open Source has recently been published on the scientific journal “Rivista degli Infortuni e delle Malattie Professionali” (the Scientific Journal on injuries and diseases connected to professional activities)  and  published by the italian institution INAIL (the national institution concerned with insurance and care of workers injured of fallen sick during their professional activity).

The article is titled “Augmented Reality: Realtà Aumentata o Umanità Aumentata?” (Augmented Reality or Augmented Humanity?) and it deals with the possibilities offered by Augmented Reality to promote new opportunities for human beings to interact with the world and their cities, defining new visions for cities, professional activity, relationships, commerce, politics and entertainment.

The article specifically investigates the ways in which ubiquitous technologies (and, in the specifics, Augmented Reality) can form a bridge between the analog and digital parts of our lives, drastically changing the scenarios of accessibility and usability of digital information and interaction.

New ideas for citizenship and active presence in the world are analyzed, also discussing the ways in which these technologies suggest novel methodologies in multiple domains, fostering multiculturalism, freedoms of expression, innovative knowledge sharing and education practices, as well as useful tools in the areas of safety, health, emergencies, disaster management.

The Rivista is one of the most ancient scientific journals still in existence in Italy, and it has been continuously published since 1914. It deals with fundamental issues of our society including Law, Health, Safety, Politics, Sociology, Anthropology and Communication.

We feel that by publishing this article, the Rivista performed a really important step towards the creation of updated approaches to contemporaneity for our institutions: seeing the themes of ubiquitous publishing and of augmented reality covered among really classical and institutional approaches to science and humanities opens up truly possibilistic scenarios.

We truly thank the Responsible Director of the Rivista, Marco Stancati, for trusting us in making this first step.

These are the details for the article:

Iaconesi, S., Dalla Realtà Aumentata all’Umanità Aumentata, in Rivista degli Infortuni e delle Malattie Professionali, vol. 1/2011, 2011, INAIL Editore, Rome, pp. 321-346, ISSN 0035-5836

Living CrossMedia @ Università La Sapienza in Rome

Living CrossMedia

Living CrossMedia


AOS & FakePress

insieme a

Università di Roma La Sapienza, Facoltà di Architettura Ludovico Quaroni, Dipartimento di Disegno Industriale

e con la presenza di

Assessorato alla Cultura e alla Comunicazione del Comune di Roma


Living CrossMedia

le opportunità dei nuovi media nei Centri Commerciali e nei nuovi spazi della cultura e dell’aggregazione

Martedì 1 Giugno 2010

Facoltà di Architettura Ludovico Quaroni

Università di Roma “La Sapienza”

via Gianturco 2, Roma

aula G11

dalle 9:30 alle 12:00

Marco Torresan, Direttore del Centro Commerciale “Porta di Roma”

Simona Pantò, Responsabile del Marketing del Centro Commerciale “Porta di Roma”

Alessandro Ferrante, Assessorato alla Cultura e Comunicazione del Comune di Roma

terranno una lecture e dibattito per discutere delle opportunità che, nello scenario contemporaneo, si aprono con la comunicazione e l’interazione multi e cross mediale nei nuovi spazi della socializzazione, dell’aggregazione e della cultura, a partire dalla loro esperienza.

Partendo dall’analisi della trasformazione degli spazi pubblici e commerciali nelle città del nuovo secolo, per arrivare alle suggestioni che vedono display, interazioni con dispositivi mobili ed ubiqui, ambienti interattivi, e nuove forme di comunicazione digitale arricchire la nostra esperienza della città, dei nostri rapporti con le persone, le aziende e gli spazi che percorriamo tutti i giorni.

L’intervento, propositivo anche nel ragionare sulle possibilità di interazione tra ricerca, arte, design e marketing, sarà seguito da un dibattito aperto a tutti gli intervenuti.

L’incontro sarà coordinato da Salvatore Iaconesi (Art is Open Source, FakePress e docente del corso di Sperimentazioni di Tecnologie e Comunicazioni Multimediali della Facoltà di Architettura Ludovico Quaroni dell’Unversità di Roma “La Sapienza”) e Oriana Persico (Art is Open Source, FakePress).


AOS & FakePress

together with

University of Rome La Sapienza, Faculty of Architecture Ludovico Quaroni, Department of Industrial Design

and with the presence of

Culture and Communication Council of the City of Rome


Living CrossMedia

the opportunities for new media in Commercial Centers and in the new spaces for culture and social aggregation

Tuesday, June 1st, 2010

Faculty of Architecture Ludovico Quaroni

University of Rome “La Sapienza”

via Gianturco 2, Rome

room G11

from 9:30 am to 12:00

Marco Torresan, Director of the Commercial Centre “Porta di Roma”

Simona Pantò, Marketing Responsible of the Commercial Centre “Porta di Roma”

Alessandro Ferrante, Culture and Communication Council of the City of Rome

will hold a lecture and debate to investigate the opportunities opening in the contemporary scenario through the adoption of multi and cross medial communication and interaction in the emerging spaces for socialization, culture and aggregation, starting from their experience.

Starting from the analysis of the current transformation of public and commercial spaces in the cities of the new century, and arriving to the suggestions coming from the wide availability of display technologies, of interactions with mobile and ubiquitous devices, of interactive and responsive environments, and of new forms of digital communication enriching our experience of the city, of our relationships with other people, companies and spaces.

The lecture will also explore the possible interactions among scientific research, art, design and marketing, and will be followed by an open dialogue to which everyone attending the event will be invited to contribute.

The event will be coordinated by Salvatore Iaconesi (Art is Open Source, FakePress and professor of Experiments in Multimedia Technologies and Communications at the Faculty of Architecture “Ludovico Quaroni”  at Rome’s University “La Sapienza”) and by Oriana Persico (Art is Open Source, FakePress).

Holophony @ La Sapienza University in Rome

Here is a picture report of the lecture we held at La Sapienza University in Rome about Holophony

more info here:

AOS, FakePress and Ossigeno present Holophony at La Sapienza University in Rome

Holophony at La Sapienza University

Holophony at La Sapienza University