Open Innovation Week Brazil: Near Future Design and the Unknown Challenges of Innovation

Art is Open Source will be at the Open Innovation Week in Brazil for a workshop and a seminar about Near Future Design, and to speak about how to confront with unknown challenges in Innovation, for a more participatory, performative vision of the future, and about how the arts and design can collaborate with sciences to imagine, design and enact positive, sustainable futures.

Here is the link to the Open Innovation Week in S. Paulo, Brazil: http://www.openinnovationweek.com.br/

Our workshop on Near Future Design will be held on November 26th and will deal with the challenges which come by trying to engage society into searching and finding the forms and processes which will shape their (near) future.

This kind of activity bears a lot of potential for all types of subjects involved.

For governments and administrations, who can facilitate the emergence of such processes, and use them to activate citizens and operators to create positive, constructive futures in collaborative ways, and to observe and model the ways in which societies change in the process, to highlight anything from trends to people’s desires and expectations, to design new policies and best practices.

For operators – such as companies, foundations and associations – to engage citizens into designing their preferred, desired futures, through expression and communication, being able to invent new business models, new opportunities, new policies.

For citizens, to be able to push forward their perception of what is “possible”, to collaboratively search and find their preferred futures, and to enact them, with the collaboration of the whole society, including governments and organizations.

The most important product any company and organization can sell today is their vision on the future. In this scenario the ability to open up to a global conversation which confronts this vision to ethical, environmental, societal and political issues is a fundamental asset, as is the capacity to capture the results of these dialogues, and to integrate them into the vision itself.

This is the era of continuous disruption, in which game-changers – the organizations who are able to radically change the rules of business, governance, design and politics, and to re-frame problems and issues in new, unexpected ways – are the main actors and beneficiaries of innovation processes.

Through an intense, participatory set of activities we will try to give answers to questions such as:

  • What is Near-future design?
  • How is it different from Strategic Design?
  • What is a pre-totype and how does it compare to a prototype?
  • How can we use the methodologies of Anthropology and Ethnography to observe and sense the transformation of societies?
  • What are the Unknown Challenges, the ones which have been not yet identified bu operators and key players, but emerge from Anthropological observation and creativity?
  • How can we use these insights to create near-future designs (pre-totypes) which are able to disrupt markets, establish a global conversation involving key players, all while communicating the organization’s vision for the future and opening it up to a co-creative approach which will also benefit from the global discussion?
  • What are Transmedia Narratives and how can we use them to make all of this happen?

Additionally, during the Open Innovation Seminar, on November 25th, we will:

  • give a keynote speech about the idea of Unknown Challenges, according to which we will introduce the opportunities offered by forms of Ubiquitous Anthropology to discover unexpected, unforeseen challenges that constitute the cultural, performative, emergent creation of the communities and societies, and which are described by their own expression and communication, in emergent, polyphonic ways;
  • in the panel focusing on New Approaches for Innovation, we will present our work which interweaves arts, technology, design and sciences to form intersections in which new models can emerge by working along the dimensions of desire, imagination and the perception of the (im)possible.

We’ll be there with our Eisenhower Fellow Bruno Rondani, and Wenovate, the Open Innovation Center.

This is the Facebook Page for the Open Innovation Week in Brazil.

Open Innovation Week Brazil on Facebook

Open Innovation Week Brazil on Facebook

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